India continued to make its mark at the Cannes film festival with Bollywood icon Amitabh Bachchan promoting his latest release `Cheeni Kum`, which was premiered there. Other eminent filmmakers present included, Mani Ratnam, Rituparno Ghosh and Raju Hirani, adding to the Indian presence.
"There is a huge interest for India now. I can say with confidence that Cannes is not just fun, but serious business." According to Ajay Khanna, the deputy director general of the Confederation of Indian Industry.
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